AVAdventure Interactive |

Off Campus

Produced in partnership with the City of Williamsburg, Virginia, The College of William & Mary, and dozens of local businesses, this four-year college orientation program introduced new students to the off campus student businesses and organizations in the City of Williamsburg.

During the event, students used their phones to listen to a prerecorded audio adventure as they danced through the city streets with a lively cast of characters. Along the way they learned about special promotions and met business mangers and mascots, interacting directly with the sponsoring brands and products.

Participants also signed up for prizes via social media accounts during and immediately following the event, resulting in notable overnight follower increases for the Facebook and Twitter accounts of event sponsors.